Aim

The broad aim of this project is to ** enhance the (e)Learning culture at PolyU ** The approach used to address this is through the use of the 3 concurrent foci (3C) of **__ c __ ollaboration, __c__ommunity ** and **__ c __ ontext **. Any cultural change is ultimately enacted through **engagement with people** and through the provision of resources appropriate to their needs and context. Also any cultural change related to eLearning must also be enacted through a change and re-think of ‘learning’ per se. “**Learning Design**” as an overarching strategic framework will also be used to enable people to ground theory within practice. This project seeks to ** enhance the eLearning culture ** at PolyU by;
 * AIM: **
 * approaching this enhancement from a sound conceptual basis **(3C and Learning Design –** note, this approach has a strong alignment with OBA);
 * within a clear understanding of current practices (Our history, **Needs Analysis and Identification of best practice**);
 * through a grounded and contextual approach (**the Faculty eLearning Advocates and invited eLearning consultants**);
 * by offering timely and pedagogically sound resources to assist staff in effectively utilising eLearning (within a Learning Design approach) to incorporate Blended Learning (**eLearning Map + Learning Design templates)**;
 * thus enhancing the ability for staff across various contexts to share and utilise these resources (**An evolving Data-Base of Learning Design Templates**);
 * by staff within an appropriate context suitable for PolyU (**Faculty eLearning Advocates**);
 * and establishing many opportunities to share and celebrate our eLearning successes (**Awards and Symposium**);
 * and **assessing the impact** of the project as a model for eLearning cultural change