Marketing

BELOW indicate any ideas you have regarding marketing / promotion of the project

MARKETING/ PROMOTIONAL IDEAS
NOTE - BUDGET is approximately $30,000 total for marketing / dissemination + $50,000 for the Symposium (However is need arises we can use virement to move money between the accounts)

Postcard - to be sent to ALL PolyU staff (explore depending on budget interesting colours / spot varnish / interesting shape, i.e; round like 3C logo Size - A6, 103 x 148 Qty - 5000 ( Reduce to 3000) Double sided Full Colour Front, 2 Colour Back on 230 gsm Gloss OR 150 GSM Satin (depending on cost)
 * PRINTED**

Business Card (Sized advertisement) Size - BC, 54 x 89 Qty - 1000, ( will have 4 design, 500pcs each) Single sided - Full Colour on 300gsm Satin

Letterhead for the project Size - A4, 210 x 297 Qty - 1000 - Full Colour one sided on standard 90gsm bond paper 0r 100gms Laser paper

Envelope (for sending material about the project) Size - DL, 110 x 220 Qty, 1000 Full Colour (4 Colour, Spot) on standard 90gsm bond paper 0r 100gms Laser paper

Posters for sessions (Electronic Template - that EDC will use for printing)

USB Flash Drive with 3C logo in it in Black and White (DONE) Qty 100 (possibly more depending on price) - Storage - 512 MB or 1G (depending on cost),

Stickers - Round (same shape as 3C logo design) (DONE) Qty - 500 small + 500 large Full Colour - Glossy finish Size, ? Small maybe around 40mm diameter and Large around 80 - 100mm in diameter

Banner (for Teaching Awards ceremony + for Symposium Size - (please obtain various quotations) Full Colour single sided

Website with RSS + eNewsletter to sign up for... eNewsletter template needed Powerpoint template needed for seminars / presentions Advertisement for TV displays around campus Flash Animation to all staff - similar to PODCASTING in PLAIN ENGLISH - http://www.youtube.com/watch?v=y-MSL42NV3c
 * ELECTRONIC**

Background material for WHY USE BLENDED LEARNING?

The most obvious advantage is that you can make your students' learning much more flexible. By offering resources on the web, your students have 24/7 access to them. Also, you can easily ensure that your web materials are always up to date and that all your students get the same information. Online teaching makes it much easier for you to communicate with students even when they do not come to set class times. Thus, students with family or work commitments will be able to attend courses they could not go to if they had to be physically present. If you are combining face-to-face with online teaching, make sure that your students have a good understanding of your expectations as far as attendance is concerned. Your students' learning strategies are very varied, and they all learn at a different speed. When attending a lecture, students are expected to keep up with the lecturer's speed, and to concentrate for an unnaturally long time. With flexible learning materials, students can set their own pace and study in their own time. They might want to study at night and contribute to the discussions at 4 am - not a problem in an online classroom. The web offers a range of options you can use to enrich your students' learning experience. The tools available in WebCT will help you enhance the communication between you and your students, but also among your students. As experience shows, students often experience a sense of equality in an online learning environment (more so than in face-to-face teaching), and course convenors are more accessible through all the communication tools offered. You can use this to create a challenging and vibrant online classroom. However, it is important, that you have some strategies on how to channel and organise communication, otherwise you might end up in a flood of e-mails that you don't know how to handle. Online forums provide you and your learners with areas in which students can post their perspectives and views and compare them with their peers, comment on each others contributions and discuss issues. The good thing about asynchronous (not real-time) forums is that students can actually take their time and think about what they want to post, without being under the pressure they often are in classroom settings. Thus, their learning experience is enriched as they have the time to produce high quality contributions, but also to learn from each other by comparing their own opinions with their peers, being offered new interpretations and perspectives that can enhance their learning. Your students are likely to be a diverse group of individuals with very different ways of learning. Online teaching offers you the opportunity to cater for their diverse learning styles more easily. You can use different formats to present your resources (eg graphics, videos, audio-clips, etc.) and incorporate them all in your online classroom. By offering multiple ways of presenting your learning resources, you can accommodate different learning styles much more easily than in the classroom, where there is often not enough time to concentrate on this issue. Continuous evaluation of your students' learning (formative assessment) will help your students track their progress in learning, but will also help you find out how successful your teaching is. Online tests and surveys provide you with an easy way to build self-assessment exercises and evaluation into your teaching. And the good thing about it is - the system will do the work for you when it comes to marking. Also, students will get immediate feedback when they have done the Test. Now that we have had a look at all these good things you are doing for your students when you teach online, you might still ask yourself 'What's in it for me?' There are a couple of very valid advantages for you when you venture into teaching online (and do it right!). · By improving your students' learning experience, you will improve the feedback you get from them. · You can save time. Tools like online tests can help you save a lot of time that you would spend marking questionnaires. Frequently asked questions (FAQs) can help you avoid having to answer the same question again and again. You can use online forums to get your students to engage with each other and to help each other out with problems they might otherwise direct to you. · You have more flexibility as far as resources are concerned. By using the Internet in your teaching, you can integrate up to date and realistic resources, or invite one of your colleagues or another expert to a 'guest appearance' in your course without additional costs.
 * Flexibility for your students **
 * Flexibility in access to resources **
 * Flexibility in physical attendance **
 * Flexibility in pace and time **
 * Enriched learning experiences for your students **
 * Enhanced communication **
 * Learning from each other **
 * Catering for individual learning styles **
 * Immediate feedback on student assessment and evaluation **
 * And what's in it for you? **

POSTCARD & USB FLASH DRIVE STATUS
POSTCARD:- HK Printing – Aiko, T: 3657 5167 MEI LEE SHUNG – Kelly, T: 2951 0601 IMPACT – Gavin, T: 3421 1708 MAN YUE – Annie Lee, T: 2873 1785
 * Supplier Contact**

POSTCARD + USB:- MEI FUNG – Vincent, T: 2873 5089 YING LEE – Mary Tam, T: 2790-2696/2793-3909 TOMATO – 阿敦, T: 2330 4969

USB:- SUN MEI – Miss Tong, T: 27781278

Quotation Comparsion for both items please refer to :

=Status Report of Promotion Materials:= =USB Flash Drive Set (3 items) – ORDERED 100pcs (DONE) = 1) Blue 1G USB drive with 1color (black) 3C logo and Slogan on both sides 2) Necklace 3) Metal box with 1 color (black) 3C logo, Full Project name and 3C website URL print on the cover Midas Innovation Industries Company Tel: 3157 6080 e-mail: infor@midasinnovation.com Contact Person: Ms Hui Supplier received PO fm FO. ||
 * Supplier Contact:**
 * **Date** || **Status** ||
 * 12 Sep || Confirmed order, and passed invoice to FO for processing of payment
 * Supplier request 50% deposit ||
 * 17 Sep || Confirmed artwork, and sent to supplier for making layout for our preview ||
 * 23 Sep || Artwork confirmed. Supplier go ahead for producing a sample after they received the deposit.Approximately, it takes 5 days.
 * 29 Sep || The cheque (deposit) is ready. Gloria will contact supplier for delivery. ||
 * 3 Oct || Received recepit fm supplier. And the USB sample shall be ready on 9-13 Oct (TBA). ||
 * 9 Oct || USB Sample Received. ||
 * 10 Oct || Confirmed the sample. Supplier go ahead for production. ||
 * 15 Oct || The USB shall be ready on next week. ( maybe 22 Oct) ||
 * 24 Oct || USB receoived. ||

=3C Logo Stickers (die-cutting shape) - ORDERED (DONE) = Small Size (40mm diameter) Qty: 500 Large Size (80mm diameter) with 3C website URL __ 3c.edc.polyu.edu.hk __ Qty: 500 Mei Fung Stationery & Trading Co. Tel: 2873 5089 e-mail: infor@meifung.com.hk Contact Person: Vincent since only 3c.edc.polyu.edu.hk is designed to print on th sticker. Waiting for confimation now. Probably need few days. If it doesn't work, we will add "http:// " ( unpreferable, since it looks not as good as the original ) || = = =Postcard - 3000pcs (DONE) = Size - A6, 103 x 148 Double sided Full Colour Front, 2 Colour Back on 230 gsm Gloss
 * Supplier Contact:**
 * **Date** || **Status** ||
 * 16 Sep || Confirmed order, and supplier sent us the layout for preview ||
 * 17 Sep || liaised with Edward to redirect [|http://www.3c.edc.polyu.edu.hk] to our site [|http://3c.edc.polyu.edu.hk],
 * 23 Sep || FO sent PO to the supplier. ||
 * 26 Sep || Confirmed the URL redirect action is OK. Sent finalized artwork to supplier. The production lead time will take around 2 weeks, becoz of the national day and public holidays. ||
 * 29 Sep || The cheque (deposit) is ready. Gloria will contact supplier for delivery. ||
 * 6 Oct || The Stickers will sent to Gloria's Office on 8 Oct PM. ||
 * 9 Oct || Stickers received. ||
 * 24 Oct || 1st design finished and will be revised. ||
 * 29 Oct || Design revised. ||
 * 30 Oct || Design confrimed. ||
 * 31 Oct || AI file recived. ||
 * 18 Nov || Received. ||

=Business Card - 2000pcs (4 Version, 500pcs each) (DONE) = Size - BC, 54 x 89 Single sided - Full Colour on 300gsm Satin
 * 24 Oct || 1st design finished and will be revised. ||
 * 29 Oct || Design revised. ||
 * 30 Oct || Design confirmed. ||
 * 31 Oct || AI file received. ||
 * 18 Nov || Received. ||